What clean numbers can show you about your Instagram Stories

Instagram/Facebook got on it quickly, doing everyone a huge favor by removing the bots and cleaning up the entire stories metrics across the social media platform, which is why you suddenly saw the drop in your viewers.įacebook knows that without trust, businesses won’t spend with them.įor example, if you’ve been spending money and advertising on Instagram Stories adverts, I can’t imagine how angry you’d be to find out your reach and impressions were going to fake or bot accounts. “Mass viewing of Instagram Stories is the new buying followers of 2019” In this case, it was found bot companies were setting up a warehouse of phones and programming them watch the Instagram Stories of people they have no interest in, in the hopes you’d notice them and go back to check them out and follow them. Russia was pinpointed to be the location of where the rise of fake viewers and inflated stories numbers were coming from.īack in August, Instagram confirmed to TechCrunch that they were aware people were paying third parties to boost their profile. Some had unbelievable names, and some of their profile pictures had unbelievable poses! (*ahem) When you were getting more Instagram story views you might have noticed that many of those watching were people you’ve never heard of before. Why are Instagram story views suddenly down?

Let’s work through why they’re down, and great ways you can quickly turn that viewer number around for results. It felt like a bit of a blow especially if you’ve been putting more effort into your stories, only to see your metrics and numbers have almost halved. Over 2M brands already use our all-in-one creation, scheduling and publishing tool for posts AND stories! LEARN MORE

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